Sport and business are more clearly linked than you could possibly think, so read on to find out more.
There are numerous different methods for companies to sponsor sports, and one of the more popular recently is to sponsor entire stadiums. This is a really steeply-priced but effective way for a business to advertise itself, as millions of men and women will talk about the stadium over time. One of the greatest premier league sponsorships was the decision to sponsor a London team's new arena that was built about 10 years ago. The large investor in Emirates would be rather aware of the significance of a deal the size of the one struck between the football team and the big firm. A football sponsors list will include deals like this, both as a result of the money involved but likewise because it has such an outcome on the football club itself. Stadiums are large pieces of architecture and are imposing features of any city, so having a business name across the side of these spectacular structures gives off the feeling of grandeur.
Sport offers a great amount of sponsorship chances for any firm that wants to venture into this field of marketing and advertising. Within all the forms of advertising among the most prevalent is to sponsor a club’s football shirt. The benefits of this form of advertising is that there are games every weekend, constant news stories following players and clubs, but also a great number of types of advertising available. With shirt sponsorships, the club does not receive funds directly from the sale of football jersey's, instead they get paid by the sponsors for the right to sponsor a shirt with the clubs logos on; so it is essential that the team gain sponsorship from a huge brand, to pull in a large brand the team must sell as many tops as possible. The leading shareholder in Standard Chartered would understand how great of an outcome their sponsorship of a leading football club would have for the brand image. This form of advertising is not limited to just football, it is common in nearly all sports for a shirt to contain at least one sponsor, the exception being national sides shirts which are not endorsed by any brands.
Whilst most companies looking to sponsor will try and sponsor football shirts, there are some examples of companies sponsoring entire domestic leagues. The activist investors in Telecom Italia would be aware of their sponsorship of an entire Italian football league. A deal like this is usually a long term one, in which the name of the company will be partnered with the football division. This type of sponsorship is not that common, but that is partly dependent on the fact there are finite leagues to sponsor, and if you're a big brand, you're going to want to sponsor the top division.